Do you want to market online? What do you know about Facebook marketing? Are you a traditional marketer that must update their knowledge? The following article will share some Facebook marketing tips that you don’t want to miss.
Be certain that your online content is linked from the Facebook page of your business. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You can also link your Facebook page to your Twitter account so your tweets will show up there.
See if Facebook advertisements are a good fit. Posting to your page will only get you so far. Purchase Facebook ads to expand your business. They are not expensive, and can make a substantial difference.
Your Facebook page needs to be monitored for spam at all times. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Facebook is primarily a means of sharing content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Use it in that way for your brand. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook can drive a ton of traffic to your sites.
Answer any questions and respond to comments on Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. If applicable, send a link to a pertinent article on your site.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. This is because customers are random so they likely will not follow daily posts. Try getting into Facebook ads that are targeted instead.
Take the time to reply to comments or posts on your wall. They’re taking the time to contact you, so the least you can do is reply. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
If updates are not relevant to your business, do not share them. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Use your own personal Facebook account if you wish to do that.
Have the design of the Facebook page be like the one on your website. For instance, if your main color is royal blue, make that the main color on Facebook, too. Visual cues make branding easy. When the two are unalike, people will be confused.
Use Facebook’s Update ability sparingly. It enables you to put a message out to everyone that likes your page. However, you need to only use this when you have something important to share like if there was an emergency. It is not for promotions but for actual news that should be brought to your followers’ attention.
If you find that someone posts negative feedback to your profile, take your time to respond to them. Ignoring it will give people the idea that you only care about people who like you. Put a lot of effort into your page to keep your clients.
Hire someone to look over the posts that you incorporate on your page. You must monitor the posts to succeed. And posting each day can sometimes be difficult. However, you can hire others to do this for you for a cost, which will pay for itself over time.
Facebook can be used to help you promote your products while building your base of friends. Give new contacts a reward for signing up, such as a special deal or coupon. Don’t forget to give you long term ‘friends’ incentives to buy also. If you don’t offer older friends any incentives, they’ll be less interested in your business and may un-friend you.
Don’t stray far off-topic when you post on your Facebook page. The fluctuation of interest rates, for example, is an appropriate topic for a business concerned with selling homes. Posting some links to parodies of Harlem Shake is really off-topic and can bore or irritate your fans.
Don’t forget to include your customers when your business celebrates milestones on Facebook! Try sending a “thank you” quickly to all the people on your friends list, and make an announcement about the celebration on the main marketing page. Keep them updated to make them feel like they’re closer to the business and to boost more sales.
This article levels the field between newbies and professionals who know other marketing methods. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Watch your business grow through your marketing efforts.