You probably have family members that use Facebook all the time. Older friends and family are likely on Facebook, as well. That being said, do you have clients on Facebook? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. This will help to increase the credibility of your page.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Creating a contest for your Facebook page is something that you can have some success with. You can encourage buyers to join when you offer some free products to your regular subscribers. Announce winners on your page and repeat as necessary.
Keep spam off of your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. Page administrators can add keywords into the tool that will help keep things filtered.
Look at Facebook as a great way to post content. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it as a marketing medium. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. You only need to post the offer and then change it to Promoted Post on your wall. You can promote it outside your fan base if you feel it is a great offer.
Consider purchasing Facebook ads. Ad customization options for age, gender and more can help you. You can also make sure you stick to a budget. Finally, there is no long-term commitment. Your ad can be stopped any time.
Know when to post about your business outside of your own Facebook page. This can really help you to gain exposure. Make sure it is the good kind. If you have something good to say you can post on other pages. Don’t resort to spam.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Spend your money on more targeted Facebook ads.
Be sure that you’re making posts that have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
Get fans involved in brand or company decisions. People love to feel important and knowledgeable. There’s no better way than to get your community involved in making decisions for your company. For example, as a blogger, you might ask your audience what types of posts they want from you.
Allowing people to comment on your page is an absolute necessity. What you think is content control is actually going to cause users to think that you are not interested in what they think.
Define why you need a Facebook page. Don’t just have one to have one. Did you create your page as a way to engage customers? Or is it a way for them to reach out to you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The more you spend on it, the more you will make.