Do you want to market online, but don’t know how? If your answer was yes, Facebook marketing may be for you. This strategy could connect you with millions upon millions of people. If this sounds interesting to you, keep reading to find out how to make Facebook marketing work for you.
Reply to people when they post on your page. This means you’ve got to monitor your wall regularly. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Make sure that all content you publish online is at least linked to from your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Facebook Offers allows you to promote contests or free giveaways to your customers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it’s a good offer, it can be promoted to non-fans.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. This will allow you to market to a larger audience so that your expenses do not go to waste.
You must not forget your current customer base. Many people concentrate on getting new fans but forget the patrons they have already. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. These customers can champion your brand if you engage them effectively.
Don’t forget to discuss your business on other Facebook pages. If you are posting on a page that isn’t your own, it can gain you attention. Make sure it’s the kind of attention you want. You always want to keep your posting professional and a reflection of your business. Do not spam other pages.
Targeted Facebook Ads
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. There is no reason for these customers to see the daily happenings at your company. You should definitely be focusing on targeted Facebook ads.
Your posts need to be interesting and useful. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. You don’t want to “sell” your customers too often because this will irritate them.
Facebook is not always the best social media outlet for marketing. This network is extremely popular, but some age groups or subcultures prefer other sites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
Don’t think that you should update your page if what you have to say has nothing to do with your content. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Use your personal account if you want to share updates about personal projects.
Make sure people can “Share” content on your Facebook page. If your business page contains excellent information, then your customers will likely want to share it with others. Facebook is all about sharing and interacting with other people. If you put in the effort, you’ll find your content is shared throughout Facebook.
You must always focus on the aspect of why you have your Facebook page. Don’t simply create a page just for the sake of it. Are you creating it to get a message to your customers? Or are you using it to have other speak with you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.
Now you should know whether or not Facebook marketing will be something that you’re able to use to your advantage. All of the information above is helpful, so try it out. You’ll be happy this is something you’ve learned when you start attracting new customers.