Are you feeling left in the dust when it comes to social media? Do you want to beat the competition? Do your competitors market via Facebook and you don’t? Would you like to have a Facebook campaign that beats them cold? Facebook marketing takes a lot of time and skill, and this post is here to help you prepare for it.
Talk with fans regularly to see what they want. Pay attention to any posts that people make. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Incorporate professional and engaging posts on your Facebook page. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. Folks will have more respect for what you do if your tone stays professional.
Any online content that you publish should link to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Try using Facebook ads in your marketing tactics. Your normal posting will only deliver so much in term of promotion for your product or service. When you want reach, Facebook ads are better. They generally do not cost a lot, and they can help you a lot.
Facebook is a content sharing medium. Facebook isn’t just for chitchat, it can also be a serious content platform. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. This will increase your traffic and profit in the long run.
Think through your updates before you post them. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Your content should entertain, educate or offer some help. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
In return for a “Like”, provide an exclusive reward. Likes can get your Facebook page a lot of new attention. Giving a gift in return is good marketing. It could be something everyone gets or even a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
Always answer comments and posts that show up on your Wall. If someone goes to the effort to contact your business, you should take the time to talk with them. You should consider a Facebook post like an email or a telephone call.
Be sure that your Facebook page allows sharing of content. If your business page contains excellent information, then your customers will likely want to share it with others. Sharing and interacting with others is the center of Facebook. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Try to put some personality in your brand. Boring content makes your brand look boring, too. Show some personality, but stay professional.
Try finding thoughtful leadership opportunities. Facebook can help you build your authority online in your niche. Use every chance you have to provide answers to questions and comment on your topic. It will help you increase brand recognition.
When you create your Facebook page, have a goal in mind. Don’t have a Facebook page just for the sake of having one. Do you use it to talk to your customers? Or is it a way for them to reach out to you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.
Only post professional-looking photos on your wall. The images are reflective of your business. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
Now that you have all of these tips in mind, you are ready to begin Facebook marketing and outshine the competition. You can teach them a thing or two about success now! Use this advice to be able to reach the masses.