Millions of people out there have a Facebook account. You probably have some experience with it yourself. Don’t overlook this valuable source of potential new customers. You need to learn how to connect with them. Here are some useful tips for using Facebook to market your business.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offer up discounts and prizes in return for having your customers like your Facebook page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This means checking you wall for questions or comments regularly. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, use a custom tab for any contests you might run.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Your conversion rate will be better and your campaign will be less expensive as a result.
Know when you should and shouldn’t post on other walls. When posting on other’s Facebook pages, it can get you significant attention. But, be sure it is positive attention. You always want to keep your posting professional and a reflection of your business. Don’t ever spam!
One great way to get people to pay attention to your brand is to give away something. Offer a free gift to people who opt in to your newsletter or like your social media pages. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
Chose what you share as an update carefully. People don’t want to be flooded with sales jargon or spam. Keep your updates helpful, educational, or entertaining. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
Hiding your content from non-fans is an effective method in converting visitors into followers. Casual visitors will turn into followers in order to gain access to the fans-only content. Only hide a bit of your content or you will lose part of the impact of your SEO.
Don’t post updates that are dull and boring. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Personal news and interests should be kept for a separate personal Facebook page.
Look for opportunities in leadership. Facebook is great for demonstrating your ability to be a niche leader. Use every chance you have to provide answers to questions and comment on your topic. That not only shows you’re the best, but introduces you to new customers.
It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. This isn’t the same as posting five times daily, but do regular updates. If your content is interesting, they’ll continue to read it.
Vary the style of your postings, but keep a consistent message. You need to remain focused on content that relates to your brand, though you want to keep things interesting. You should engage your customer base in many different ways. Perhaps that means photo essays, or you can create posts where you question your audience.
Event sharing is a very powerful strategy on Facebook. Create an event whenever you plan to do something, such as showing up at a trade show. To make things even easier, Facebook will give them an event reminder for you.
Take the time to explore Facebook. The better you understand everything about it, the more capable of taking advantage of the features you will be. You can find out information that some users may even be unaware of by looking at Facebook’s help center. You will enjoy the outcome.
Keep in mind that customers cannot hear the tone of your posts. If your messages are sent out and they look robotic, people may not wish to be your fan any longer.
Now that you have come to the end of this article, you know some things about Facebook marketing. Once you put such advice into action, you will see that it is not as hard as you thought, and the results can be amazing. So get out there and start marketing!